Protocol and Events Management - Level 1

Who should attend?

• Protocol Officers, Protocol Executives and Assistants
• Event Officers, Events Executives, Conference Organisers, Exhibition Organisers and Meetings organisers and Assistants
• Customer Relations Officers, Customer Relations Executives and Assistants
• Public Relations Officers and Public Relations Executives
• Communications Officers, Communications Executives And Researchers

Learning Objectives

• To develop and strengthen the management of protocol and event functions
• To learn the tips and avoid the traps of organising efficient events
• To extend and apply skills of communication to promote successful events
• To identify risk and understand how to minimise its impact
• To analyse and apply  the factors which ensure that events come in on time and to budget

Course Content

Managing The Protocol And Events Function

• Role and responsibilities of the functions, internal and external teams
• Creating streamlined plans, policies, systems, structures and procedures
• Keeping up-to-date nationally and internationally
• Record-keeping, monitoring, updating and maintaining
• Appropriate policies, processes and procedures according to protocol

Exhibitions, Conferences, Visits And Events – National And International

• Planning and organising events, conferences and visits
• Organising, exhibiting at or attending exhibitions
• Trade visits and the protocol for them
• Greeting foreign dignitaries, flying flags correctly and meeting expectations
• Order of precedence for official ceremonies

Communication Appropriate For Guests, Audiences and Stakeholders

• Written communication to prevent misunderstandings
• Oral communication including talking, listening and understanding
• Body language, facial expressions and gestures to prevent offence
• Organisational communication: media, photography, seating, timing, speeches
• Cultural:  demonstrating  respect for national and international protocol

Risk and Crisis Management For Different Events

• Identifying all the possible risks for an event
• Evaluation of likelihood and impact
• Seven ways to deal with risk
• Creating and rehearsing contingency plans
• Handling unexpected problems, crises and issues

Budgeting and Cost Control

• Budgeting accurately and meaningfully
• Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
• Monitoring expenditure against budget
• Cancellations, claims, reimbursements, hospitality
• Insurance which is robust, appropriate and up-to-date